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Social networks have redistributed power into the hands of the consumer. To be an effective marketer, you should aim to combine the best of both worlds – the immediacy of online channels and the intimacy of offline channels. Instead of delivering value-proposition messages, marketers should be distributing content that is useful and valuable for their clients.
To make your brand attractive, you must provide value, create an experience and engage in the online conversation. It is no longer what companies say about themselves that matters; it is what others say that really counts. The goal is to enhance your clients’ experience online and offline, and how to convert your clients into brand advocates.
Marketing your business requires an investment of time, commitment, consistency, focus and money. There are 5 key effective online and high personal touch marketing tools that you can use to promote your business to all your potential and existing clients!
Website / Blog
If you do not have a website, how would your client know where to purchase your products or services? Your website is like your online business card. The key is to create a professional website or a blog containing all relevant information on your products or services. Your website should be professional, well designed and most importantly up to date. I have visited websites where the information has not been updated for years. If you have little knowledge about website design you can consider using WordPress or GoDaddy which offer simple customizable templates for a website. Having a website gives you access to a bigger client base as you can direct practically anyone across the world to your website for valuable information about your business product or services. The aim of marketing is to make it easy for clients to do business with you.
Capitalize on social networks e.g. Facebook, Linked In, Twitter, Google+, Instagram. Use them to get in touch with your clients and potential clients as well as to understand their needs. Imagine asking a question regarding your product on your business' Facebook page and almost instantly you will get feedback from your clients. Where else can you get such quick and direct feedback? The key is to set up a time when you will post to your social media platforms. One of the requirements to being effective is consistency. Marketing today is not about just about delivering clever messages but more importantly about having good conversations.
You can do this by publishing articles about your business on your blog page, also you can submit your articles to an online article directory such as Ezine Articles which have high traffic for people looking for certain information on niche areas. By thinking in terms of problems that your clients face, it is far more likely that your articles will resonate with them. Alternatively, you can also write your own eBook and publish and distribute it through your website. In your eBook, include some details of your business and links to your website, products and services. Those who think your eBook is good will share it further with their network - it is free viral marketing! The key to engagement is always to put the clients first, by making sure that all communication is relevant and provides value.
Develop a professional business card which provides the details of your business as well as your contact information. Having a professional and quality business card shows potential clients that you are serious about your business. It is important that you have a professional business card on quality stock paper. It is advantageous to make investments in your business that advances the quality of its image.
Ask for referrals and leads
You can start by asking family members and friends for referrals. Some may be a little hesitant in giving you referrals at first, if you are new to business. Over time you can gain their trust by showing them that you are committed, reliable and serious about your business. Marketing is about clearly defining your unique identity and strengthening it with authentic integrity to build a strong image. Targeting the mind is no longer enough. You must also target the hearts of your clients. Bring your business to them instead of waiting for them to come to you!